PETROL "96 EXTRA FORCE"
In 2009, Mihail Popov and Angel Angelov, founder of GENIG STUDIO, made
some impressive projects and PETROL 96 EXTRA FORCE is one of them. Even
from the beginning of this project, in mid-summer, it became clear that
it would be one of the most difficult ads to produce in Bulgaria. A
Dragon-robot, build of engine parts – this is a rarely seen idea in the
advertisement industry. The dragon had to look mighty, had to seem
fierce, it had to be recognizable from first sight that this is a dragon
and all of this had to be really realistic. The whole idea comes from
the PETROL Company’s logo – a stylized version of a dragon.
The concept was created by one of the most productive concept-artists in
Bulgaria, Miroslav Petrov, and his design turned out to be so successful
that it was immediately approved, with no changes. After that a raw
model of the dragon was made according to the concept, that was used to
make a pre-viz version of the add. This version made the clearing of all
unnecessary shots possible and by this the client was able to watch the
add before it was ready. At the same time began the work on the hi-poly
model of the dragon. The final design took about 30 days and reaching
the eventual result – another 30 days. In the meantime seven posters
with the dragon were produced. You can see five of them here.
Soon GENIG STUDIO will release its demo reel, which will combine all of
the most significant projects in 2009, where another 50 additional
seconds with the dragon can be seen.
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PETROL 96 EXTRA FORCE
Animation and FX
Music and sound effects
Very special thanks to
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